||0 of 0 people found the following review helpful.| A good starting place for understanding what kids like at different ages.|By Josh B|Written in 1997, this book is now a bit dated. However, its points about the psychology and development of children are still relevant.
The consulting company that wrote this book attempts to encapsulate their marketing approach into snappy acronyms and diagrams. The featured examp||Joel Ehrlich Senior Vice President, DC Comics/Warner Brothers Promotions Acuff and Reiher know more about the inner workings of kids than anyone I know. Their approach to understanding how children behave will give marketers tremendous insight into how to tar
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.
How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won...
[PDF.to52] What Kids Buy: The Psychology of Marketing to Kids Rating: 4.98 (403 Votes)
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You easily download any file type for your gadget.What Kids Buy: The Psychology of Marketing to Kids | Robert H Reiher, Daniel Acuff. A good, fresh read, highly recommended.
