||4 of 4 people found the following review helpful.| Great Look at Customer Focused Companies|By Timothy Calkins|This is a terrific look at the potential and challenge of becoming customer focused. The book highlights how some companies managed a transformation and other companies failed. One big learning: you can't just hire some marketing people and turn them loose. Senior management has to lead the effort and get everyone wor||
|“Being market focused is more important than ever. But few organizations know how to move effectively toward it, often finding themselves adrift. The authors describe seven major companies and what it took to achieve a market-focused reinvention,
Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from ...
[PDF.em70] Resurgence: The Four Stages of Market-Focused Reinvention Rating: 3.97 (674 Votes)
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You easily download any file type for your gadget.Resurgence: The Four Stages of Market-Focused Reinvention | Gregory S. Carpenter, Gary F. Gebhardt, Jr., John F. Sherry. I was recommended this book by a dear friend of mine.
