||0 of 0 people found the following review helpful.| Why Tulips Become Kryptonite|By Michael Neiss|If you are involved in any facet of communications planning or brand management, Brand Bubble is a much needed and long overdue Tazer to the sternum. Breaking rank with countless other titles on the subject that are painfully long on diagnosis and woefully short on prescription, Gerzema and Lebar make a meticulous, data-driven case|.com |How to use brands to gain and sustain competitive advantage Read a Q&A with author John Gerzema [PDF]. |Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind br
How to use brands to gain and sustain competitive advantage
Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world--tha...
[PDF.qy28] The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It Rating: 3.79 (728 Votes)
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You can specify the type of files you want, for your device.The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It | Peter Stringham. A good, fresh read, highly recommended.
