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"Shoveling Smoke is an extremely rich ethnography. One of the first anthropological studies of advertising in India, it is a truly pioneering piece of work."—Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for... [PDF.qn53] Shoveling Smoke: Advertising and Globalization in Contemporary India Rating: 4.70 (664 Votes)
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You easily download any file type for your gadget.Shoveling Smoke: Advertising and Globalization in Contemporary India | William Mazzarella. A good, fresh read, highly recommended.