Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer pr... [PDF.xs31] The Analytical Marketer: How to Transform Your Marketing Organization Rating: 4.97 (639 Votes)
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