||3 of 3 people found the following review helpful.| A Disappointing Detour Into Superficiality From A Brilliant Author|By Jonathan Cook|I am a big fan of Grant McCracken. I've not just enjoyed his books, but gotten some powerful ideas for my professional life from them over the years. I've read McCracken when he's being insightful. I know what that looks like.
Chief Culture Officer does not have the kind of material|From Publishers Weekly|Starred . McCracken (Flock and Flow), a research affiliate at Convergence Culture Consortium at MIT, argues that every company needs a chief cultural officer to anticipate cultural trends rather than passively waiting and reacting
Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn’t realize that those kids in baggy jeans represented a whole new—and lucrative—market opportunity, one they could have seen coming if they had but been paying attention to the shape of American culture.
Levi Strauss isn’t alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, con... [PDF.pm10] Chief Culture Officer: How to Create a Living, Breathing Corporation Rating: 3.62 (798 Votes)
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You can specify the type of files you want, for your gadget.Chief Culture Officer: How to Create a Living, Breathing Corporation | Grant McCracken. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
