||0 of 0 people found the following review helpful.| Must Read for Peddlers to Power Sellers|By Ballcoach|Tom Snyder has provided a clear blueprint for competing in the price is everything marketplace. Most buyers when faced with choices that do not have a clear cut advantage chose the cheapest simply because it is easy and defendable. Snyder offers a step by step approach to value added marketing that will result in not only|From the Back Cover||Over the last decade, the sales process has been completely redefined . . . |Brand allegiance is virtually nonexistent in today’s hypercompetitive market. Great products and services no longer earn high margins―they simply g
From the creators of SPIN Selling®--a groundbreaking strategy for selling at a premium price every time.
Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today?
Great products, stellar service, and a strong brand are just prerequisites today. They no longer differentiate. If you don&rs...
[PDF.ai40] Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit Rating: 3.81 (588 Votes)
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