||2 of 2 people found the following review helpful.| Pays for itself about 1000x|By Josh Steimle|The best book I've read on how to get referrals from existing customers. I run a digital marketing agency and after reading this I bought a copy for each of my account managers and we've seen them bringing a lot more value to clients and to my agency as a result.|16 of 17 people found the following review helpful.|From Publishers Weekly|As lean times force businesses to reduce advertising and marketing budgets, more and more companies are trying to develop new clients through word-of-mouth referrals. Jantsch (Duct Tape Marketing) champions such an approach, assert
The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a facele... [PDF.ly89] The Referral Engine: Teaching Your Business to Market Itself Rating: 4.97 (414 Votes)
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You can specify the type of files you want, for your gadget.The Referral Engine: Teaching Your Business to Market Itself | John Jantsch. I really enjoyed this book and have already told so many people about it!
