||0 of 0 people found the following review helpful.| Well Told Story About Naming Businesses|By William P Ross|This book delves into the the world of naming businesses. It is written in gonzo style journalism where the author visits many naming agencies to learn their secrets. What he discovers is mixed as many people he talks are unable to provide him with secrets.
There are about five major business sectors the auth|From Booklist|Frankel has managed to crack open the world of professional namers, a highly guarded group of specialists who focus exclusively on coining brand names. A winning name is crucial to the success of an
"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book."
Words shape and move the modern marketplace; they are at once ubiquitous and invisible. But where do words such as Saturn, PowerBook, ...
[PDF.of68] Wordcraft: The Art of Turning Little Words into Big Business Rating: 4.77 (654 Votes)
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You can specify the type of files you want, for your device.Wordcraft: The Art of Turning Little Words into Big Business | Alex Frankel.Not only was the story interesting, engaging and relatable, it also teaches lessons.
