||0 of 0 people found the following review helpful.| A brave argument, a great DM basic manual.|By Pablo Castro|This book is right on the money with the latest marketing tendencies: nowadays ALL marketing is Direct Marketing, and a great way to believe this, practice it and get results fast is reading Customer Obsession with diligence. The intention, and I believe this is brave, is that EVERY marketer should learn about DM: in t|About the Author||Abaetê de Azevedo is the CEO of Rapp Collins Latin America. Ricardo Pomeranz is the Global Chief Digital Officer of Rapp Collins Worldwide, as well as President of Rapp Digital, a division of Rapp Collins Brazil Group. Azev
Customer Obsession is an invaluable hands-on guide to the next generation of customer relationship marketing. Abaetê de Azevedo and Ricardo Pomeranz, top leaders at the world-renowned direct marketing agency Rapp Collins, reveal how businesses of any size can develop a global strategy that embraces today's empowered consumers and encourages the development of meaningful, profitable relationships with them.
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[PDF.vh03] Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books) Rating: 4.59 (554 Votes)
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You can specify the type of files you want, for your gadget.Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (Business Books) | Abaete de Azevedo, Ricardo Pomeranz.Not only was the story interesting, engaging and relatable, it also teaches lessons.
