||1 of 1 people found the following review helpful.| Good marketing & promotional info for everyone, not just aspiring pop star|By Nicole Chardenet|Thought this was a very good analysis of how Lady Gaga has become such a huge success. Love her or hate her (and, as one who's far outside her age demographic, I don't have much of an opinion of her as a performer) she is one helluva marketer and promoter. It amazes me how she has ti||"A thought-provoking, well-executed look at one of the biggest music sensations of this generation."|—Publishers Weekly||“The juxtaposition of Lady Gaga’s outré antics with Jackie’s useful, detailed, and actionable
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a gr...
[PDF.yk51] Monster Loyalty: How Lady Gaga Turns Followers into Fanatics Rating: 4.61 (519 Votes)
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