||1 of 2 people found the following review helpful.| Insight to customer choice drivers ... how to respond with creative|By Tim Dire|My reading `Gimme! The Human Nature of Successful Marketing' was triggered by my visiting the [...] website. I was planning for a job interview at IPSOS, and was doing my pre-interview homework to learn more about the company, its business and its values. While I never made it through the HR scre||"…contains anecdotes with intriguing implications for those of us in research…an interesting book" (Research magazine, August 2007)||"Gimme! is a must-read for the marketing professional. Hallward br
In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
[PDF.ht40] Gimme! The Human Nature of Successful Marketing Rating: 4.80 (641 Votes)
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You can specify the type of files you want, for your gadget.Gimme! The Human Nature of Successful Marketing | John Hallward. A good, fresh read, highly recommended.
