(Mobile library) Nawabs, Nudes, Noodles: India through 50 Years of Advertising






 | #1795599 in eBooks |  2016-05-16 |  2016-05-16 | File Name: B01FDLEK7O

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years.

From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how adverti...


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