||1 of 1 people found the following review helpful.| The right companion to manage the "influence economy."|By Jennifer B. Kahnweiler, Ph.D.|What a gift this book is for all authors and people who want to get their ideas into the world. Barbara Cave Henricks and Rusty Shelton are gurus in navigating the dynamic landscape of PR and Social Media. Their ideas on how to understand and execute viable micromedia strategies are easy t||“Reading Mastering the New Media Landscape is a bit like having your two smartest friends take their time and patiently catch you up on everything that you've been missin
The New Way to Get Noticed
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more....
[PDF.lv25] Mastering the New Media Landscape: Embrace the Micromedia Mindset Rating: 4.62 (544 Votes)
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