||0 of 0 people found the following review helpful.| Four Stars|By Joao Camargo|Perfect book for those people who'd like to understand the sports marketing environment.|0 of 0 people found the following review helpful.| Five Stars|By Darrik Acre|Satisfied with product|0 of 0 people found the following review helpful.| good|By kzhangAbout the Author||Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA. |Donald P. Roy is professor of marketing at Middle Tennessee State University, USA. |Kenneth E. Clow is a Professor of Market
For courses in Sports Marketing. Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get a...
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