||0 of 0 people found the following review helpful.| must read for thinkers|By Bill Gonch|Ever wonder how we got to be the way we are -- consumers not people. Focusing on the rise of advertising in the 1920's, Ewen does a comprehensive job on filling in the pieces. Later chapters on the fifties and beyond could carry more heft, but the core if the book is a delight.|0 of 0 people found the following review helpful.|About the Author|
Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a ... [PDF.pm07] Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture Rating: 4.84 (633 Votes)
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