||3 of 3 people found the following review helpful.| Unicorns, pirates, dreamers, VC’s and entrepreneurs- Required summer, fall, winter spring reading!|By David S|PlayBigger should be required reading for any "business builder" who dreams, doesn't remember their dreams or just needs to start thinking bigger. While the book is a guide to designing, creating, owning and continually evolving a market category, it is also a m||“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.” (Marc Benioff, Chairman
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that hav...
[PDF.ap10] Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 4.74 (408 Votes)
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You easily download any file type for your gadget.Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets | Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney. A good, fresh read, highly recommended.
