||2 of 2 people found the following review helpful.| Liked it's beverity|By Mick Sylvestre|I liked it. It was brief and concise. Some parts were ponderous, but reveals a lot of misconceptions about marketing. Needed more working examples instead of just personal pointers and quotes.
The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".
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