|||A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.--Professor Byron Sharp
A thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.
The third edition maintains a strong focus on the use of research, helping students to develop ana...
[PDF.gf59] Consumer Behaviour: Applications in Marketing Rating: 4.98 (614 Votes)
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