||3 of 3 people found the following review helpful.| Too full of personal opinion and ranting|By Chris|Before I tear it apart, you should know that there is some useful information in this book and an easy to read discussion of the history of brands. Ries uses an extended analogy of Darwin's Origin of Species to explain how new brands diverge from the old like tree limbs and branches from a tree trunk. This analogy is especial|From Publishers Weekly|This father-daughter marketing team, authors of The 22 Immutable Laws of Marketing, believes that evolution is a useful analogy for marketers. Throughout the book, readers are encouraged to think of Darwin's tree of life. For examp
What Charles Darwin did for biology, Al and Laura Ries do for branding.
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endl...
[PDF.ia46] The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands Rating: 4.91 (521 Votes)
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You can specify the type of files you want, for your gadget.The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands | Al Ries, Laura Ries.Not only was the story interesting, engaging and relatable, it also teaches lessons.
