||1 of 1 people found the following review helpful.| A serious book about British advertising|By Rolf Dobelli|During the second half of the 20th century, many experts saw British advertising as the world's best. That significant achievement raises the question: How did the British ad industry achieve world acclaim? Noted British adman Winston Fletcher presents a detailed history of British advertising starting with the Victorian||Fletcher plainly knows his stuff and writes in a crisp, lively way. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. * Telegraph * A readable and racy inside story of the Britis
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was freq...
[PDF.jr25] Powers of Persuasion: The Inside Story of British Advertising 1951-2000 Rating: 4.83 (521 Votes)
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You can specify the type of files you want, for your device.Powers of Persuasion: The Inside Story of British Advertising 1951-2000 | Winston Fletcher. I was recommended this book by a dear friend of mine.
