||6 of 6 people found the following review helpful.| Horrible excuse for a COLLEGE textbook!|By J. Rysdam (Mother of 6)|I'm one of those people that can pick out typing mistakes like crazy, and it drives me crazy when a textbook has them. So far I've only read the first chapter, so I may update more later, but any textbook with "here" instead of "her" and similar things shows me that they needed a proofreader. That's a lot of mo|About the Author|Stephen Castleberry is Professor of Marketing and Marketing Department Head at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. Prior to UMD he held
Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as man...
[PDF.gs55] Selling: Building Partnerships (Irwin Marketing) Rating: 3.74 (514 Votes)
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You easily download any file type for your device.Selling: Building Partnerships (Irwin Marketing) | Stephen Castleberry, John Tanner. I really enjoyed this book and have already told so many people about it!
