||0 of 1 people found the following review helpful.| Very useful!|By Rê Sanches|This is really a good mainstream destination marketing textbook for MBA students. It covers all important subjects in a concise and didactic way. It provides very clearly all the necessary concepts abour territorial marketing .||Endorsements will follow at a later stage|From the Back Cover|Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are tr...
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You can specify the type of files you want, for your gadget.Nation branding | Keith Dinnie. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
