||0 of 0 people found the following review helpful.| Invaluable|By Customer|An incredible deconstruction of the recent history of the Swiss watch industry.|0 of 0 people found the following review helpful.| Worth every penny|By S. Thomas Adelstein|$10000 worth of research in an easily read book. Multidisciplinary approach.|About the Author||Pierre-Yves Donzé is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchâtel, Switzerland, before embarking upon research projects in Japan and the United States. His resea
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
[PDF.bp47] A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry Rating: 3.71 (523 Votes)
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You can specify the type of files you want, for your device.A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry | P. Donzé.Not only was the story interesting, engaging and relatable, it also teaches lessons.
