||0 of 0 people found the following review helpful.| Four Stars|By hok|great book !||This book has a practical focus and is well structured. If you need to know more about internal marketing, or want to know how to make it more effective, then this is the book for you. John Ling - Marketing Business, June 2002| The text begins by defining what internal marketing is and how it can work, and from this foundation:
* Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, N... [PDF.sd31] Internal Marketing (Chartered Institute of Marketing (Paperback)) Rating: 3.90 (405 Votes)
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