||3 of 3 people found the following review helpful.| Good, but not too realistic|By bigbaos|This is a great book that sheds a lot of insight on working with nonprofits. The examples that it provides (in the visual appendix of successful nonprofit brands and in the written experiences of the author and different designers) are numerous and helpful. I found it especially useful when the book delved into the processes of one or two|About the Author|
DK Holland has been developing award-winning branding, licensing, promotion, and product development for major clients for more than thirty years. Today she works exclusively with nonprofits. The author of a dozen books, she lives in Brook
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is th... [PDF.nd36] Branding for Nonprofits Rating: 4.83 (694 Votes)
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You can specify the type of files you want, for your device.Branding for Nonprofits | DK Holland. Which are the reasons I like to read books. Great story by a great author.
