||1 of 1 people found the following review helpful.| Now topping my list of recommended books on branding ...|By Mart Martin|I read a lot of branding books. And I'm constantly asked by colleagues, clients and students for recommendations on what books they should read to get an overview of branding. That very short list typically includes "Brand Simple," "The Brand Gap" and "ZAG." Now when they ask, I'm going to suggest "Romanci|.com |
Q&A with the Author
|How would you define an intimate consumer relationship? |I like to think of it as a romance -- a relationship in which both parties are dependent upon one another. The consumer relies on the
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.
How can marketers cultivate and grow the deep relationships that earn...
[PDF.uq71] Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Rating: 4.69 (549 Votes)
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You easily download any file type for your gadget.Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers | Tim Halloran.Not only was the story interesting, engaging and relatable, it also teaches lessons.
