[E-BOOK] Integrated Marketing Communication: Creative Strategy from Idea to Implementation
| #516177 in eBooks | 2014-07-10 | 2014-07-10 | File Name: B00LWXKKA4
||2 of 2 people found the following review helpful.|
Easy read. |
By Allyson |Very repetitive in content for the price. Easy read.|0 of 1 people found the following review helpful.|
Five Stars |
By Alesia |good for creative strategy|0 of 1 people found the following review helpful.|
Four Stars |
By Liupengjiu |cheaper
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An obvious choice for faculty who teach campaign strategy, the second edition of Integrated Marketing Communication bridges the gap between the marketing, advertising, and public relations disci Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with...
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