||5 of 5 people found the following review helpful.| Must-read with some minor flaws.|By E. Sander|There few good books on marketing/consumer behavior in China, but this is definitely one of them.
Part 1 of the book deals with the historical and cultural background of the Chinese people. It gives invaluable insights into the factors that make Chinese people different from Western people in their consumer behavior. Thi|From the Inside Flap||China is now home to the fastest growing middle class the world has ever seen and a rapidly expanding group of wealthy and super-wealthy consumers, creating a new class of Super Consumers, the likes of which the world has not seen since po
Chinese Consumers are Changing The World – Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers o...
[PDF.ep64] China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them Rating: 3.87 (431 Votes)
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You easily download any file type for your gadget.China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them | Savio Chan, Michael Zakkour.Not only was the story interesting, engaging and relatable, it also teaches lessons.
