||17 of 17 people found the following review helpful.| So-so|By R|Like many business books, "The Elements of Persuasion" contains pages and pages pages of case studies, many of which appeared to me to be rather weakly linked to the concept of storytelling. By the end, I was skipping over entire sections because the case studies just did not feel relevant. I was left wishing for more original content.
The authors also||“The ability to persuade by spinning an intriguing narrative is an essential career skill.”
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.
According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their...
[PDF.so55] The Elements of Persuasion: The Five Key Elements of Stories that Se Rating: 3.64 (454 Votes)
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You easily download any file type for your gadget.The Elements of Persuasion: The Five Key Elements of Stories that Se | Richard Maxwell, Robert Dickman. I really enjoyed this book and have already told so many people about it!
