||2 of 2 people found the following review helpful.| If you're a car salesman---you damn well best read this book---because your very best clients are women|By Customer|If you're a guy and you think you control the bucks in your house---guess again fellas! If you're a small business person and want to understand the buying public-----read Bridget's book. If you're a car salesman---you damn well best read this book---because you|From Publishers Weekly|The founder of Female Factor Strategic Consulting is a convincing cheerleader for marketing more effectively to women. She points out that women purchase or are the key influencers in about 80% of all consumer product sales in the U.S. al
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming techno...
[PDF.zy01] Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers Rating: 3.62 (761 Votes)
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You can specify the type of files you want, for your gadget.Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers | Bridget Brennan. Just read it with an open mind because none of us really know.
