(Free download) Imagen de marca y product placement (Libros profesionales) (Spanish Edition)






 | #2354016 in eBooks |  2012-05-24 |  2016-09-01 | File Name: B01M0QDUPW

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Desde que las marcas modernas hicieron su aparición, los mensajes de los anunciantes han pasado a centrarse, más que en los objetos que producen, en las marcas que los diferencian, poniendo de relieve la importancia de los intangibles en sus comunicaciones. Por otra parte, la situación de medios y mercados, donde la saturación dificulta la eficacia de los mensajes comerciales, obliga a investigar sobre nuevas fórmulas para llegar a los...


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You can specify the type of files you want, for your device.Imagen de marca y product placement (Libros profesionales) (Spanish Edition)   |  Miguel Baños González, Teresa C. Rodríguez García. I really enjoyed this book and have already told so many people about it!

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