||1 of 1 people found the following review helpful.| Looks in-depth at the female target audience and the huge opportunities that can be realised|By Martha Tara Lee|You might have heard of the raise in the power of the female dollar. Any person who has been in relationship with a woman knows that she seems to think quite differently from a man. If so, what are the difference? What would a marketer give to look into the mind and|About the Author|
Jane Cunningham and Philippa Roberts worked together for many years at leading advertising agencies BMP, DDB, and Ogilvy & Mather. They are currently starting their own consultancy that specializes in marketing to women.
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the dif...
[PDF.ws19] Inside Her Pretty Little Head Rating: 4.61 (493 Votes)
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You can specify the type of files you want, for your device.Inside Her Pretty Little Head | Philippa Roberts, Jane Cunningham. A good, fresh read, highly recommended.
