||0 of 0 people found the following review helpful.| Gives a good Macro perspective of the landscape but is very USA oriented|By R. Manghnani|Good to understand how the broadcast Tv landscape is changing and the many directions it could move into. Read this book on a Kindle or as a ebook and not a physical book. That way you get to immediately access a lot of supplementary content on the web through links at e end of each chapte|.com |
From the Authors: Tips for Taking Advantage of the Connected TV Space||
Take Action: Connected TVs
|There are a number of wa
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television conten...
[PDF.bz13] Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile Rating: 3.71 (451 Votes)
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You can specify the type of files you want, for your device.Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile | Mike Proulx, Stacey Shepatin.Not only was the story interesting, engaging and relatable, it also teaches lessons.
