||0 of 1 people found the following review helpful.| Five Stars|By Lauren Langhorne|This man is a genius!|2 of 5 people found the following review helpful.| book - CRM|By Martin|Excelent delivery. Nice book with good information about CRM and Marketing strategy. I need this book for my study at university in Czech republic.
Thanks for that book.||From the reviews of the second edition:“I highly recommend this book, for everyone that works or study marketing, business strategy or is interested in CRM, it’s a must have! The book provides a nice integration of academic thinking and practical
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.
This book presents an extensive treatment of t...
[PDF.vw51] Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) Rating: 3.75 (618 Votes)
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You can specify the type of files you want, for your gadget.Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics) | V. Kumar, Werner Reinartz. I really enjoyed this book and have already told so many people about it!
