||1 of 1 people found the following review helpful.| Without A Doubt The Best Freakin' Book I Have Ever Read On Copywriting! You Gotta Get This Thing!|By Steve|I have read to half way through the 40th page and I am absolutely blown away. This is, by far, the best book I have read on the topic. If you only invest in one book on copywriting, this should be the one. It is nothing short of a masterpiece! The author is brilliant. Bef||
"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. ...It’s a full copywriting curriculum, with exercises, downloads and feedback. ...[Maslen] makes the neuroscience behind the ideas ea
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting."
A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions.
Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make deci...
[PDF.qc75] Persuasive Copywriting: Using Psychology to Engage, Influence and Sell Rating: 4.90 (611 Votes)
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You can specify the type of files you want, for your gadget.Persuasive Copywriting: Using Psychology to Engage, Influence and Sell | Andy Maslen. I was recommended this book by a dear friend of mine.
