||||"This book would be a valuable addition to the general reference shelf of any technical communicator....shows newcomers the lay of the land and provides signposts for navigating the more than 2000 references. It provides a solid refresher on research met
Notable advances resulting from new research findings, measurement approaches, widespread uses of the Internet, and increasingly sophisticated approaches to sampling and polling, have stimulated a new generation of attitude scholars. This extensively revised edition captures this excitement, while remaining grounded in scholarly research.
Attitudes and Opinions, 3/e maintains one of the main goals of the original edition--breadth of coverage. The book ...
[PDF.sa57] Attitudes and Opinions Rating: 4.63 (573 Votes)
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