||0 of 0 people found the following review helpful.| Any marketing professor using this book does not understand modern ...|By Customer|Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education.|||"Marketing Research: Text and Cases provides students of marketing and communications with an essential handbook that summarises the main issues in each topic, including addressing business and management problems, secondary and primary data collect
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.
The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
Secondary research and data mining
Internet marketing research
Quali... [PDF.kw16] The Essentials of Marketing Research Rating: 4.57 (449 Votes)
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