||About the Author|Li Wanqiang is the cofounder of Xiaomi.
How one small tech company got smart about social media and became "China's new smartphone king" (CNN)
In this exclusive inside look at the phenomenal rise of Xiaomi—the new smartphone company that’s giving Apple a run for their money—cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class play...
[PDF.vf74] The Xiaomi Way Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World (Business Books) Rating: 4.92 (476 Votes)
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