||3 of 3 people found the following review helpful.| New Concepts and A Must Read for Industrial Marketers…Especially Industrial Marketers|By Thomas Repp|Jay Baer covers some basic concepts brought on by the pervasiveness of the web and customers’ changing habits. This may be old news to many consumer-based marketers, but this is ground-breaking stuff for the industrial marketer.
Industrial owners and ma
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that...
[PDF.ij38] Youtility: Why Smart Marketing Is about Help Not Hype Rating: 3.98 (581 Votes)
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You can specify the type of files you want, for your gadget.Youtility: Why Smart Marketing Is about Help Not Hype | Jay Baer. A good, fresh read, highly recommended.
