(Download pdf) Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy






 | #1064687 in eBooks |  2016-11-03 |  2016-11-03 | File Name: B01MPYFFFO

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion stra...


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