(Download pdf) Branded Beauty: How Marketing Changed the Way We Look






 | #871574 in eBooks |  2011-10-03 |  2011-10-03 | File Name: B005SZ0Z0M

||2 of 2 people found the following review helpful.| Beauty History & Marketing 101|By Rex Romanov|Branded Beauty is a great factual History Book of the Cosmetics/Beauty Industry. You get a front row seat of the behind the scenes and birth of many of the "Big Players"...Global views from Elizabeth Arden USA to L'Oreal Paris show how the now Ultra-Glam got their starts. I have had more fun and enjoyed reading this from cover to c| |
"Readers will enjoy Tungate's storytelling, and he includes helpful bullet points that summarize each chapter. ...Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of p

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the peo...


[PDF.sf54]  Branded Beauty: How Marketing Changed the Way We Look
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You easily download any file type for your gadget.Branded Beauty: How Marketing Changed the Way We Look   |  Mark Tungate. A good, fresh read, highly recommended.

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