Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.
Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically r... [PDF.zs44] Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Rating: 3.97 (450 Votes)
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