||3 of 3 people found the following review helpful.| Not a book on pricing|By S.Skvo|Reader, beware! It's a book on change management, not pricing. You can replace the word pricing with buzz words like "agile" or "big data analytics" etc and the universal 5C's work all the same. I was expecting pricing technical capabilities to be explained, like how to run conjoint analysis and implement the results, but not in this book. Verb||"Pricing management is a critical but underappreciated element of business success. Stephan Liozu's book describes the journey towards pricing excellence and highlights the organizational strategies needed to raise the profile of this important function. By p
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-techn...
[PDF.fd44] The Pricing Journey: The Organizational Transformation Toward Pricing Excellence Rating: 4.86 (528 Votes)
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You easily download any file type for your device.The Pricing Journey: The Organizational Transformation Toward Pricing Excellence | Stephan M. Liozu. Which are the reasons I like to read books. Great story by a great author.
