[Download ebook] Market Opportunity Analysis: Text and Cases






 | #679353 in eBooks |  2012-10-12 |  2012-10-12 | File Name: B009W4BXKG


||0 of 0 people found the following review helpful.| Was a wonderful read! Gave great tips for the inspiration that ...|By Gonzo|Was a wonderful read! Gave great tips for the inspiration that any entrepreneur needs when deciding what market opportunities are available.|0 of 0 people found the following review helpful.| A good book for planning growth|By Gundam F91|This is a grea| |"THIS BOOK WILL HELP THE PROFESSIONAL AS WELL AS THE STUDENT to understand how to properly analyze a business opportunity." -- David Dyson, PhD, Professor of Management and former Dean, School of Business, Oral Roberts University

The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketability

Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit s...


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