[Read now] Leman Thoughts on Design






 | #72450 in eBooks |  2014-08-19 |  2014-08-19 | File Name: B00JVZ42I6


||0 of 0 people found the following review helpful.| A very nice affordable reproduction|By Book Reader|This is a nice reproduction. The comments by others on changing the book from its original size and the contents seem to not understand that this is a reproduction of the original book as it originally was printed. Changing the design and interior would not then be a reproduction. Color printing was and is expensive, hence the| |"One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the es

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative an...


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