(Read now) The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories






 | #1945 in eBooks |  2011-02-28 |  2012-03-05 | File Name: B004J35KQI


||2 of 2 people found the following review helpful.| ... guardian would act out the lines of a book like a play|By Customer|Remember the more simple times when you would lay down and close your eyes for bed as your guardian would act out the lines of a book like a play. Your imagination would grow with each special adjective the author carefully selected in order to keep you entranced in the spell-binding events that were unfo|From Booklist|*Starred * Before the Internet, people were accustomed to storytelling, that basic human impulse to try and make sense of life, as something linear and passive. But the multimedia dynamics of the I

"A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review


Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to im...


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