||1 of 1 people found the following review helpful.| Outstanding resource|By M. Gondek|As a strategy consultant, I have a lot of shelf space devoted to classic and new books on the subject. Hands-down, this is the single best reference book I own for modelling approaches, competitive strategies, strategic planning, and market analysis. Because the authors summarize the "world" of strategic thinking, I also refer to other books||I can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'|Professor Michael J Baker, University of Strathclyde|From the Publisher|This new, r
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:
* Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - ...
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You can specify the type of files you want, for your device.Strategic Marketing Management | Richard M.S. Wilson, Colin Gilligan. I was recommended this book by a dear friend of mine.
