||0 of 0 people found the following review helpful.| needed for school|By Katrina|had to purchase this for class. had all of the content needed to learn about this topic while taking the course|0 of 0 people found the following review helpful.| Fine textbook.|By kickash|I bought this for my upper division advertising class. This book has a ton of information, relevant stories,|About the Author||Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in
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M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's “real life.“ This approach truly...
