||0 of 0 people found the following review helpful.| Four Stars|By MJW|great book|0 of 2 people found the following review helpful.| A hall-of-frame book|By Leslie Cheung|It is a shame that I buy and read this book only recently. Well,it is a lost to the industry but a party in Heaven now. Will Phil continue to amaze the Angels with his unparalleled talent?|7 of 14 people found|From the Back Cover|"A terrific book."| —The New York Times || "Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savo
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These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can de...
[PDF.fx54] One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business Rating: 4.85 (674 Votes)
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You can specify the type of files you want, for your device.One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business | Phil Dusenberry. Which are the reasons I like to read books. Great story by a great author.
